We like to keep up on trends and news in the industry, so we’ve heard quite a bit about YouTube Originals. It seemed like YouTube was trying to compete with Netflix, Hulu, HBO Now, Amazon Prime Video and other subscription-based streaming services. Unfortunately, it looks like they are giving up on the effort and will no longer create most of their own TV shows and movies. Instead, they will focus on making other types of video content.
Why Youtube is doing this?
It seems YouTube’s foray into original content has been a failure. Instead of focusing on attracting new viewers, it tried to grow its audience by spending more money on content and promoting it through Google Preferred, an ad program that allows brands to buy ads that appear alongside popular videos. That strategy didn’t work as well as hoped for some advertisers, who chose to run their ads elsewhere. There are a lot of people who view Youtube not just as a place for video entertainment but also information.










